Eagle Creek + WaveOn
The Problem
Eagle Creek wanted to gamify post purchase engagement and increase warranty registrations.
The Solution
Eagle Creek worked with WaveOn to transform their “CALDERA” range of products into a digital communication channel by embedding NFC tags that activate different experiences and rewards. This continuous and direct communication channel between consumers and Eagle Creek also helps them refine and adjust their future products based on user insight and feedback.
The Outcome
The Process
Step 1
From the outset, Eagle Creek wanted to make sure it was adding value and giving people a reason to continue scanning by creating useful features.
Step 2
Eagle Creek created a lost and found tool that allowed owners to mark their bag as lost remotely, then if found, it would automatically notify the owner when tagged its new location.
Step 3
Gamification was incredibly important for Eagle Creek to help keep customers engaged. Logging miles covered helped build powerful new user habits, keeping them tapping regularly to humblebrag trips and showcase their mileage.
Feature Set
Award winning digital features help Eagle Creek scale new heights
“Working with WaveOn has enabled us to release our most innovative and sustainable luggage collection ever. The new range allows consumers to connect with travel in a whole new way. The WaveOn technology adds value to consumers, and simultaneously supports our dealer network. It’s an exciting time for the brand.”
- Roger Spatz, President VFC
Background on Eagle Creek
Since 1986, Eagle Creek has been equipping travelers with gear to take them beyond the familiar and into the unknown. In 2007, it joined the VF Corporation family of brands that includes Timberland, Vans, and The North Face.
Eagle Creek was interested in creating distinctive ways to differentiate its products, build brand awareness at retail and forge lasting post-purchase relationships with its customers. Eagle Creek investigated how WaveOn technology could be leveraged to aid retention and upsell consumers to
purchase accessories and other related products. It also wanted to gamify the solution, giving people a reason to continue tapping their bags long after purchase and registration.