Contactless NFC technology has the potential to play a key role in improving sustainability in sports retail. This technology allows consumers to make payments and transfer data simply by tapping their NFC-enabled device against a reader. This technology is already used in a variety of applications, including mobile payments and access control, but it has the potential to revolutionize the way sports retailers operate.

Nearly every company faces data silos in some form or another. This can lead to a lot of problems because it fragments information and ideas, making it difficult to make informed decisions.

Data is crucial for business success these days, but it's also one of the hardest things to get right. With the increasing number of channels and fragmentation, it can be difficult to gather data and know how to use it effectively.

The term “experience economy” has been around for more than two decades now, but today more than ever, experience is a driving factor in purchase and loyalty decisions. In many cases, experience ranks alongside, if not ahead, of product and price. Almost half of brands in a Superoffice survey indicated that customer experience was their top priority for the next five years.

WaveOn will continually integrate breakout technology into our platform to differentiate your brand at retail and delight your customers. Our new modular interface easily turns smartphones into a gateway to richer experiences.

To many shoppers, especially novice surfers, boards look essentially the same. It’s similar to walking into a big-box electronics retailer and seeing 35 televisions on the wall. They’re all pretty much black rectangles with moving pictures.

Since their prehistoric origins, boats have played a role in travel and commerce. Through military commissions, they have even helped shape the world as we know it. While still vital for shipping, fishing, and industry, boats also stoke our sense of adventure and draw us on a more visceral level. It’s hard to beat the feeling of being out on the water.

For months and for the foreseeable future, uncertainty will plague the supply chains of component suppliers and manufacturers. COVID has been the easy scapegoat, and issues ranging from closed factories to worker shortages have played a role, for sure. But it’s shortsighted to assign all supply chain disturbance to COVID outbreaks. Other factors are in play that will continue to ripple through the chains even once the pandemic influence has waned.

Primarily attributed to the pandemic, increased demand for bicycles since 2020 is well documented. The industry is hoping the trend will continue even after COVID releases its grip around the globe. Research has shown that new riders tend to upgrade after their first year, and at the very least, those who stick with cycling will continue to need parts and servicing. However, there's a less talked about factor impacting cycling sales and demand figures: e-bikes.

NFC gaining influence on consumer behavior. Fueled by growth in contactless payments, brands are using NFC technology to foster new and innovative experiences.

Apple stoked the data privacy fire with its recently released App Tracking Transparency feature as part of the iOS 14.5 update. Early indications are that users appreciate the option. One survey found only 12% of worldwide users opted to keep app tracking (just 4% of users in the U.S.). It was a clear and bold statement from consumers that data collection is a concern for them.