NiteRider Takes Cycle Lighting Systems to the Next Level With an Interactive WaveOn Experience

NiteRider, which has been at the forefront of cycle and off-road lighting systems for more than 30 years, has raised the bar yet again by giving its cycle lighting systems interactive capabilities with the NiteRider® WaveOn experience.

Through this innovative cloud-based technology, powered by WaveOn’s data management platform, NiteRider owners have instant access to user guides, how-to information, functionality details, product registration and even to report the light lost or stolen – all by simply placing a smartphone next to the light itself.

“WaveOn has enabled NiteRider’s flagship products to be enhanced with a next-level consumer experience,” NiteRider CEO, Robin Jacoway said.

The NiteRider® WaveOn experience is fueled by patented NFC technology that embeds the tags directly into the product. The user can instantly unlock the experience at any time with a smartphone – no apps or search engines necessary.

“We are delighted to offer NiteRider customers a user experience they can’t get with any other lighting system,” WaveOn CEO Jurgen Schmerler said. “In addition to learning about features, no matter where a rider is, they don’t require a user manual to get important information they might need in a critical moment.”