Since their prehistoric origins, boats have played a role in travel and commerce. Through military commissions, they have even helped shape the world as we know it. While still vital for shipping, fishing, and industry, boats also stoke our sense of adventure and draw us on a more visceral level. It’s hard to beat the feeling of being out on the water.

The tectonic shifts in retail that started a few years back hit critical mass over the last year, and a number of trends are clearly taking shape. Here, we examine two of them – and better yet – offer practical insight on how to leverage them.

Discover how contactless NFC technology can help sports brands combat showrooming, enhance in-store experiences, and create a seamless omnichannel shopping journey for customers

Discover how brands can tap into the innovative world of NFC-enabled cycling gear, enhancing safety, convenience, and connectivity for cyclists while expanding marketing opportunities.

Discover how contactless NFC technology is revolutionizing the sports industry by tackling the problem of counterfeit sports equipment. Learn how this innovative solution is enhancing authenticity and customer satisfaction.

When it comes to asset and inventory tracking, businesses need a reliable and cost-effective solution. That's where contactless NFC technology from WaveOn can help. NFC, or Near-Field Communication, is a well-established technology that uses radio waves to communicate data between devices. It offers a range of benefits that make it an excellent choice for asset tracking.

Post pandemic, supply chains are undergoing major transformations, and contactless NFC (Near Field Communication) technology is playing a crucial role. While you may know NFC for its use in mobile payments, it's also revolutionizing the way businesses manage inventory, track products, and streamline logistics processes. With the help of contactless NFC tags, companies are able to gain real-time visibility into their supply chains, reduce costs, and provide better customer service. In this article, we'll take a closer look at how contactless NFC tags are changing the game in the supply chain industry.

We get it, QR codes have been pretty useful. They were good enough for a simple job and have done what was asked of them. Expectations have shifted however and just relying on a QR code to direct users to a static webpage is not cutting through in the way it once did. Consequently, brands are missing the chance to establish a deep connection with customers that can drive long-term loyalty and sales.

As we move into 2023, the retail landscape is undergoing significant changes. Consumers are becoming more savvy and demanding, and retailers are responding by adopting new technologies and strategies to improve the customer experience and drive sales.

Even more impressive than the science and engineering behind Smart Carbon are the benefits a brand gains from the differentiation. Now, the bicycle can tell its own story. It can stand out from the others on the rack by providing a unique and rewarding consumer experience. The bicycle itself can explain what elevates it, whether that’s high-quality components, a remarkable warranty, or a defining design characteristic.