Firewire Surfboards + WaveOn
The Problem
Firewire needed a fresh, new way to communicate its brand story and stand out in a competitive market as well as tracking products from factory through to distribution.
The Solution
Firewire worked with WaveOn to bring its boards to life by embedding NFC tags that activate different experiences and rewards. In store, consumers can scan the tail of the board for more in-depth product information. Post-purchase, owners can scan again for information ranging from local surf conditions to care and use of the product or servicing information. (In-store scanning also helped determine the paths individual boards had taken to arrive in that particular store.)
Using WaveOn technology embedded into products during the manufacturing process, Firewire were immediately able to identify supply chain issues and resolve them as well as drive consumer engagement at retail.
The Process
Step 1
The surfboard retail experience is challenging, with little visually to differentiate many board manufacturers. Routes to market are also complex.
Step 2
WaveOn helped Firewire integrate modules into their boards and create a branded destination that better explains features and benefits of the boards.
Step 3
WaveOn saw immediate cost reduction from stock divergence now that products were being individually scanned at every step from factory to retailer.
Features
Optimizing supply chain and differentiating at retail reduces costs and increases sales
“We chose WaveOn for their ability to be innovative and flexible in their supply chain tracking, and to move rapidly in implementing those solutions. We’ve realized significant improvements and cost reductions in how we service our customers, and helped us streamline our own processes.”
- Mark Price, CEO at Firewire Surfboards
Background on Firewire Surfboards
Founded in 1971, Firewire blazes a brave and fresh trail across the ocean, elevating the surfing experience with innovative designs, new materials and advanced construction methods. Firewire needed a fresh, new way to communicate its brand story and stand out in a competitive market, as well as a method for tracking products from factory through distribution. Once the boards entered the distribution supply chain, Firewire lost visibility into which boards were being bought and through what vendors. Additionally, Firewire wanted direct insight into consumers brand sentiment.