Nearly every company faces data silos in some form or another. This can lead to a lot of problems because it fragments information and ideas, making it difficult to make informed decisions.

Data is crucial for business success these days, but it's also one of the hardest things to get right. With the increasing number of channels and fragmentation, it can be difficult to gather data and know how to use it effectively.

What is a Data Silo and Why Does it Matter?

Data silos are "demons," according to Harvard Business Review (HBR). The magazine labels them “isolated islands of data [that] make it prohibitively costly to extract and put towards other uses."

Data within organizations can be held inside separate compartments or folders on your computer, with only certain people having access. These types include known as closed systems because they're not always interconnected - only able to share information between some individuals. By unwittingly limiting access, brands aren’t leveraging its full potential

Why Should Brands Break Down Data Silos?

Getting to know your customers on a personal level is more important than ever, and data makes it possible. Not only does new technology enable faster response and capture opportunities identified in their patterns; consolidated customer profiles give marketers crucial information they need for scaling efforts towards intimacy at scale!

How WaveOn Helps

WaveOn captures first-party data about your product interactions, both before and after the sale - eliminating any need for expensive second party information from retailers.

With access to this new data, you can finally make decisions based on what's happening in real time. You'll know when customers are interacting with your product and how often they do so.

This connection allows you to differentiate your products on today’s crowded shelves by encouraging interaction with consumers who are looking for information about a particular item.

Connecting your products with consumers in various ways can help you establish a long-term connection. For example, providing instructions for use of the product or recycling information adds value to these items and encourages further interaction between customer and company through touchpoints such as telling others about how great their purchase was on social media platforms like Instagram.

WaveOn Creates New Sales Channels

With this direct connection, brands can offer customers an easy way to reorder their favorite products and get them delivered right away. The WaveOn experience makes it easier than ever for consumers who bought something at your store or online from somewhere else - you're now accessible wherever they are!